Perspectives on data, programming and digital marketing.
I'm a freelance data analyst and data integration specialist based in London. I dabble with Python, JavaScript and SQL.
Replicate Google Analytics Data on BigQuery – Part 1
This is a three-part guide on how to replicate Google Analytics data on Google BigQuery, using singer.io 's taps and targets that helps…
Replicate Google Analytics Data on BigQuery – Part 2
This is a three-part guide on how to replicate Google Analytics data on Google BigQuery, using singer.io 's taps and targets that helps…
Hourly Ad Schedule Management Script for Google Ads
I have been using and admiring the powerful scripting features provided on Google Ads. It truly gives you a better control over your ad…
Simple Way To Export Instagram Data Using Python
There was a time you used to be able to easily get access to Facebook's API, harvest data and do anything you want with it. It was so good…
P-bundance: Marketing Mix in the Era of Digital
It was a simpler time when I was back in the uni studying marketing. The holy grail of marketing mix boiled down to 4Ps; product, price…
Reflections on a Dissertation: Brand Loyalty in Smartphones
With great relief from good riddance of a dissertation, I can’t help but feel obliged to share my findings. After all, this was a project…