Category / Marketing

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  • Amazon store.

    Amazon is Going Brick&Mortar. But Why?

    Last month, Amazon revealed that they’ll be launching a flagship retail store in Manhattan New York for the 2014 holiday season. It came out as a strange move by a company who famously challenged the physical stores all these years by offering online-only retail experiences. However, there are two main reasons that seem obvious to…

  • Transforming Sensory Experiences into Digital Format: A Case Study on LUSH

    Expressing a product-focused brand in a digital environment, especially when a brand primarily stands for stimulating consumers’ emotions in a sensory act, can be crucial. The challenge of creating sensory experiences online, from this point of view, relies a much heavy involvement in crafting a digital presence that incorporates more than just simply words and…

  • Reflections on a Dissertation: Brand Loyalty in Smartphones

    With great relief from good riddance of a dissertation, I can’t help but feel obliged to share my findings. After all, this was a project that took way more involvement from the internet to declare it as a singular act of pride and hard work. For this, I massively thank the online communities, most specifically Reddit,…