Blog.

My thoughts on marketing, data science, UX design/analysis and web development.

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  • Minimalism of Technology

    A simple .gif explaining how the decades of technological developments decluttered our lives and desks for the good.

  • Transforming Sensory Experiences into Digital Format: A Case Study on LUSH

    Expressing a product-focused brand in a digital environment, especially when a brand primarily stands for stimulating consumers’ emotions in a sensory act, can be crucial. The challenge of creating sensory experiences online, from this point of view, relies a much heavy involvement in crafting a digital presence that incorporates more than just simply words and…

  • Reflections on a Dissertation: Brand Loyalty in Smartphones

    With great relief from good riddance of a dissertation, I can’t help but feel obliged to share my findings. After all, this was a project that took way more involvement from the internet to declare it as a singular act of pride and hard work. For this, I massively thank the online communities, most specifically Reddit,…

  • My 3 Takes on Apple Watch

    Yeah, yeah, yeah. Said’s at it again, famously preaching the latest mutterings from the church of Apple. But I reckon this won’t be so much of an attempt to cry out “OMG it’s so awesome I want it NOW!”. Instead, I’ll try to look at it as objective as I can, make three points and that’s it.…

  • Thirsty for Some Ice Water? 6 Reasons That Made ALS Ice Bucket Challenge a Success

    It is fascinating how a bucket of icy cold water could transform the entire social media into a rush of charitability, all within a matter of days. Celebrities take the lead on this one, with their pyramid scheme like nomination model aimed at getting everyone involved, forcibly or not. In the name of understanding how…

  • Origin of Common UI Symbols

    Do you ever think about the origins of some of the common UI symbols we interact with on a daily basis? Check more here.